When asked about the closure, co-owner Andrew Gaylor had a familiar story:
Gaylor said recent improvements to Northgate, while welcome, didn’t seem to increase customer traffic, which started falling noticeably for Frugal Muse about five years ago, he noted, and accelerated in the last year or two.Tom Dorn gave the same timeframe in May. There's no question the recession hit these stores hard, and our jobless recovery hasn't pumped much money into the neighborhood economy.
“We’re not blaming anybody,” Gaylor said. “We understand the market. We’re in a troublesome business. We’re competing with Kindle and Amazon.”
I can understand how hard it's been trying to bounce back these past five years, but when you can't beat Amazon on price or selection, service is all you have left. I fear that once the recession pushed Frugal Muse to cut staff, the writing was on the wall.
This has gotten me thinking about the broader economic challenges we face on the Northside. More on that in my next post.
Update 9/25: Maybe Amazon isn't the bogeyman it's assumed to be, at least with independent bookstores. The ones that build themselves into a destination seem to be thriving. Unfortunately for Frugal Muse, they were too far behind the trend.